Saturday, June 25, 2016

Meditate or Medicate?

Meditate or Medicate?

Guess the answer’s quite obvious! Obvious! The most over used word in recent times with absolutely no reference to the obvious. But then, I thought why not just join the bandwagon and stoop down to some idiocy….might make for some good reading. Idiocy is an art that I have been trying to perfect for a decade now!! But, every time I say to myself.’wow that was some serious bullshit’, some talented low life beats me at it. But I am not the one who gives up easily…hence I assumed that I can write about shit that idiots relate to.

Exasperating as it can be, idiocy is a full time job! While I was at it, I had this wondrous realization that if I am an idiot.and I proof myself…I might have created something that is quite idiot proof! But I am an idiot.So, I get help (Google refused to help me here, forcing me to actually find an expert).

So, here’s the deal! I scour the surface and presto, find James stumbling around the complex maze of tech packs. The catacomb has well and truly devoured our good ol’ James.

James, as it stands, fell prey to the ease that most people portray while sticking something complex to someone! Get the right tech pack and execution partner…….meditate! Anybody tricky, buddy, you better have some serious medication in tow!

The curse of being smart!!! I can do this shit! This is easy peasy! Really James? Think again!

So, after I had finished laughing my backside off, turned to James and said….’watch this space,  might revive your idea of creating a brand’……..and headed off into the sunset.

Article By : R : M 

Thursday, April 16, 2015

Fashion & Retail Parity Between Hout Coture and Daily Wear

Retail / Mall Boom:

In India, retail is an emerging market having immense potential in terms of opportunities Facility management refers to the integration of people, place, process and technology in a building Given the high future supply of malls and increasing competitiveness within the Indian retail market, developers must correctly address these gaps to ensure success. In the current market scenario, both consumers and retailers have limited choice in terms of mall shopping experience. India is still in a transition phase as regards the buying habits of the people, even in Metro cities. One is not sure of the success of the retail infrastructure that is developed for the envisioned retail boom. Rentals are the biggest cause of worries as they take away a substantial part of the profits. Looking at all this, a promoter needs to be cautious about the viability of launching an apparel brand.

Government Policies:

The ready-made and western outfits are growing at 40-45% annually as the market teams up with international brands and new entrants entering this segment creating an Rs 5billion market for premium grooming segment. The fast few years has seen the sector aligning itself with global trends with retailing companies. However, it is estimated that this segment would grow to Rs.3 billion in the next three years. The government is believed to be giving final touches to the proposal for allowing foreign direct investment ( FDI ) in Malty-Band retail in a calibrated manner. However, DIPP is still fine-tuning the proposal. The department has zeroed on some preconditions that would be made mandatory for the foreign retailers to follow. This includes a minimum investment of $100 million, of which $50 million would be kept aside for supporting back-end infrastructure such as warehouse, cold-storage and transportation, among others. Retailers would not be allowed to set up shops in cities with a population of less than a million.


Organized retailing is highly manpower intensive and is second largest employer in India with around 22 million people and depicts that there will further be a very high demand for manpower to match the scope of roll out plans of various players in the near future. With growing consumerism, unprecedented awareness, and a youth-hefty customer base, India is perceived as 'Most Promising Land' for the Global and domestic retailers.

Effective Discount Policy:

The normal quoted price to the end users or retail customers is known as the list price. This price is usually discounted for distribution channel member. The discount policy on the list price is one of the important strategy which drives customers and also balances the inventories and fresh stock flow. However, India the pricing policy is governed by various differential factors which are largely - quantity discount, cumulative discount, seasonal discount, cash discount, trade discounts and promotional discount. To get the max out of this you must use the most effective marketing mix.

Wednesday, December 14, 2011

Fashion Trend - 2012-2013

The Fashion Trend for coming seasons and for 2012 - 2013 as far as my experience on Fashion Design and Tech Pack Design Experience is concerned are As follows.As Freelance Fashion Designer I have been working with clients across the World who are quite experienced Clothing Designers, Trend Forecasters and Fashion Journalists having great name in Fashion Industry.After Consulting most of them the most common factors that came to my mind are following and the reasons for those are quite obvious.The World is going through a Transitional Phase and there is a lot of Economical and Political changes that everyone can see across the Globe. Fashion is also not escaped from it. The Fashion Conscious consumers and the mood of Global customer now want something which would parry the current global trend of the world.

row 2, cell 1 row 2, cell 2

Almost all of us agree that there is a quite increasing awareness of Carbon Credit at Durban and Increasing motivation of Going Green by saving trees . So the Fashion Trend is also actively participating on This awareness programmer by using Fabrics , Colors and Graphics which supports this movement. So the Color for the year 2012 -2013 would obviously going towards Green and Shades which are supportive colors.

The environment plays an important role which also governs how the fashion trend will move towards. Increasing heat and fitness awareness gives immense scope to active wear products which will also give comfort to the body and gives ease while doing exercise at the same time optimize the process of fitness. In this context new innovations of technical fibers, garment processing like moister wiling process not only creates scope for active wear but also increase the demand for those fibers and process are in casual and street wear fashion. Technical fiber and waking process will play an increasingly important role and will be implemented to active wear, body wear , casual wear to provide superb comfort, high performance and well being.

Fashion Studio Urban Purple is One of the Leading Fashion Studio and Garment Manufacturing Unit In Bangalore India. We provide End to End Service starting from Apparel Design, Tech Pack Design, Garment Manufacturing, Fashion Photo-shoot and E-Commerce Development. So Any Client who would like to start their Apparel Brand Can avail our One Stop Solution. Apparel Designer From Urban Purple would guide you through the complete Apparel Design and Tech Pack Designs. From Here Our Production Merchandisers would take up your production and take the responsibility of Sending and Making Sure the Garment Merchandise Reach To you On time.

We provide 24 / 7 Support Service to Any Apparel Brand from Any where in the world weather they are in Japan , Far East, Middle East , Europ or USA East Coast and West Cost. We can give you solution as per your timeline. You may Reach our Clothing Designer and they would guide you through your apparel design life cycle process.

Saturday, September 3, 2011

Launching Apparel Brand in India

Climate Change and Shift in Consumer Preference in Apparel Designs

Fashion Industry Market is a diverse market and every region has its own facets. Moreover In present Fashion era consumers love experimenting with their looks and clothing thereby making them not much product loyalists. So giving something new every time is one of the biggest challenge for Clothing Designers and Apparel Brands. Another Factor that adds is difference in consumer preferences due to various factors like climate, festivals, lifestyle etc. So Being in Fashion Industry, You need to be dynamic and responsive at any point of time.

As Technical Clothing Designer and Fashion Consultant I perceive, Indian retail industry has gone many ways forward on consumers taste is concerned, fastest growing technology, Consumer awareness has increased many fold. Its quite obvious that Retail Brands must come up with what modern consumers require and demand on styling, fashion, fitness. Only 4% of retail need has been addressed in India. So potential of Indian Retail and Apparel industry should be explored and tested against foreign counterparts.

There are various factors you must consider to become a successful apparel brand. Understanding Factors that affects consumer preference and test and offering the best try to offer the best mix is vital for the success of your Apparel Brand. 

Adaption to Climate Change and Provide flexibility in Styles that Suits Consumers Comfort.

As a Clothing Designer it is one of the biggest challenge to give new designs that suits consumers preference. Not only in terms of style but also in terms of Comfort as per the Climatic Condition and adoption to the new and dynamic lifestyle.

Denim Evolution

Hello Readers : This is Paromita  Freelance Fashion Designer from India. Recently I had opportunity to work with one of the Designer Denim Jeans Brand from Europe and that led me to do some research on Denim and Jeans and its Evolution. Here are some of the Outcomes which I found interesting to share with you.

In fashion history, jeans and denim history continues to hypothetical for many of us. No one truly knows the perfect answer to where jeans began. As it often happens fashions often emerge together in various parts of the world and are the result of the sudden availability of a new materials like fabric, cloth, dye or technique stitching technique invention etc. However, the phrase Denim Jean is thought to derive from several sources. As book suggest the majority of denim derives from the English translation of the South of France French phrase 'Serge de Nîmes'. Denim fashion history is thus associated with “Serge de Nîmes”- (a kind of material) from Nimes (A Town in France). It may well be that the fabric which was made in France also had a version made locally in England, and was called by the same name of denim, in the same way that Cheddar cheese is called cheddar all over the world. The Serge de Nîmes was originally a wool silk mix, twill weave. Certainly by the 19th century in England, denim had a white warp and a navy woof (weft). Denim was considered a hard wearing sturdy fabric, ideal for heavy laboring.

Some other source suggests that, In the eighteenth century as trade, slave labor, and cotton plantations increased, workers invented and wore jean cloth because the material was very strong and it did not wear out easily. Also some believe that the 19th century: the California gold rush the gold miners wanted clothes that were strong and did not tear easily. In 1853, Leob Strauss started a wholesale business supplying clothes. Strauss later changed his name from Lob to Levi.

Why is Denim Blue?

Denim is unique in its singular connection with one color. The warp yarn is traditionally dyed with the blue pigment obtained from indigo dye. Until the introduction of synthetic dyes, at the end of the 19th century, indigo was the most significant natural dye known to mankind, linked with practical fabrics and work clothing. The durability of indigo as a color and it's darkness of tone made it a good choice, when frequent washing was not possible. In 1870 BASF in Germany, originally suppliers of natural indigo had started the search for a synthetic substitute in 1894 the process was perfected.

Traditional Denim

Durable twill-woven cotton fabric with colored (usually blue) warps and white filling threads; it is also woven in colored stripes.


A big problem with the miners’ clothes was the pockets, which easily tore away from the jeans. jacob davis had the idea of using metal rivets (fasteners) to hold the pockets and the jeans together so that they wouldn't tear. davis wanted to patent his idea, but he didn't have enough money, so in 1872, he wrote to levi strauss and offered strauss a deal if strauss would pay for the patent and strauss accepted.


In 1886, Levi sewed a leather label on their jeans. The label showed a picture of a pair of jeans that were being pulled between two horses. Jack Spence for Lee started to pre-wash them. Francois Girbaud started with stone-wash. First pea gravel, then pomice, because they Floate around with the jeans, Nstead of lying in the bottom of the water; Turkish stones are preferred for their porosity and cleanliness or stones from Sicily, but their supply is limited. Different brands used it in 1988 in Italy started sandblasting.

Denim is no longer a cotton only product denims come with either polyamide, Lycra, polypropylene or with polyester and a special bonding with a 100% nylon net for a more active look. two-way stretch fabrics and special coatings or rubberized effects continue to be a strong trend The shabby, rotten or dirty look in line with the trend for a vintage denim looks set to be around with the 'homespun look' with his irregular appearance. Lighter, softer denims in dress and shirting weights were introduced. Various natural fibers, such as linen, hemp or wool and for the luxe looks even silk and cashmere are turning up in new denims to give them different aesthetics.

The 1930's: westerns - Cowboys - who often wore jeans in the movies-became very popular.

The 1940's: World War II - Fewer jeans were made during the time of World War II, but they were introduced to the world by American soldiers, who sometimes wore them when they were off duty. After the war, rival companies, like wrangler and lee, began to compete with Levi for a share of the international market.

The 1950's: Rebels - In the 1950's, denim became popular with young people. it was the symbol of the teenage rebel in TV shows and movies ( James dean in the 1955 movie rebel without a cause). Some schools in the USA banned students from wearing denim.

The 1960-70's: Hippies and the Cold War - Different styles of jeans were made, to match the 60's fashions: embroidered jeans, painted jeans, psychedelic jeans. In many non-western countries, jeans became a symbol of' western decadence' and were very hard to get.

The 1980's: Emergence of Designer Jeans - In the 1980's jeans became high fashion clothing, when famous designers started making their own styles of jeans, with their own labels on them. sales of jeans went up and up.

The 1990's: Recession - Although denim is never completely out of style, it certainly goes out of 'fashion' from time to time. In these years the youth market wasn't particularly interested in 501s and other traditional jeans styles, mainly because their parents: the' generation born in blue' were still busy squeezing their aging bodies into them. Since no teenager would be caught dead in anything their parents are wearing, the latest generation of rebellious youth turned to other fabrics and other styles of casual pants, such as khakis, chinos, combat and carpenters and branded sportswear pants. They still wore denim, but it had to be in different finishes, new cuts, shapes, styles, or in the form of aged, authentic, vintage jeans, discovered in markets, secondhand- and thrift shops, not conventional jeans stores. Levi Strauss & co., the number-one producer of jeans and the "single most potent symbol of American style on planet earth" (as the Los Angeles times succinctly put it), is in trouble. eleven North American factories close, a nation grieves.

2000: Reinventing Denim: Something decidedly weird is happening in the world of denim. The products need to be reinvented from time to time and jeans have been back on designers catwalks, at Chanel, dior, chloe and versace. The single most potent symbol of fashion, summer '99 tom ford's feathered, beaded, beat-up, torn-knee gucci blue jeans, seen globally, sell out instantaneously at $3715 a pop. And then, on the internet, was the shining image of helmut lang's silver-sprayed pants, striding out beyond our conception of basic utility. Freed of all social and creative restrictions, denim is assuming any number of disguises and contexts to be worn in and has broken through almost any limitation on price. It can also be found in home collections, appearing in cushions, bed spreads and furniture-coverings.

However, if denim is making a major fashion statement, where does that leave the traditional jeans brands? The old mass market has segmented, fragmented, shattered into a multitude of mini, micro and niche markets. The last generation has a vast quantity of brands to choose from, a different perception of the cult value of owning small insider labels and a fanatical loyalty only to what's hot on a daily basis. 
Denim Adoptability in Different Ways.

Hard though it is to believe, towards the end of the 20th century, denim sales were down and cargo pant sales had emerged as a new style statement in the 20th century. However, the evolution of Denim Jeans has gone many fold from the beginning of 21st century. The 21st century has seen many different versions of Denim styles. Some are as below.


Vintage washes, now considered an art form, have grown to become a huge business focus for laundries. However, in its earlier days , vintage washes meant that to have whickering on your jeans cost twice as much as the traditional sandblasting and required a huge investment from laundries in terms of machinery. There are lot of new Washes and Acid Blast techniques have emerged in the market and has given a new and multifold dimension to the vintage look of the denim jeans and will go many fold in future as well. This "science" of new washes and new machinery just keeps on growing. Vintage or Aged looks continue to be an integral part of every denim range now, often featuring more than one wash.


Levi's Red, launched in 1999, emerged as a denim garment that defied all the traditional associations with denim as a five pocket western jean. This conceptual range, quickly adopted by denim other companies for the fit and fabrication, (Denim lycra blend and many blended fabrics with denim) went on to inspire the Levi's Engineered range in the spring of 2000. Levi's Red engineered shapes are celebrating a revival for spring/summer 2009 and have provided inspiration for denim and sportswear brands for the past ten years.
Acid wash / Blast 

Acid wash and blast bleached looks have reincarnated themselves through the ages, from skinheads looks to punk, to 80's snow washes. As an "ironic" reaction to the recent refined, high-end, clean designer denim looks, the market is slowly returning to open-end, cheaper-quality denim constructions with more imperfections and surface texture.

Return to Volume

The carrot fit created a new silhouette - extreme volume through the seat, an elongated front rise and tapered hemline. It also influenced the return to lighter, fluid denim weights for jeans. This slow filter into the mainstream market has explored carrot fits, harem pants, dhoti pants and more recently jodhpurs and chinos.
Slim proportions 

The slim-fit emerged as a continuation of customization. The embodiment of the 70s New York rock aesthetic, the early slim-fit victims at that time were literally sewn-into their jeans. It's a look that didn't come back quickly, but by the early 2000s the early signs of a slim-fit revival had begun to emerge. Model Kate Moss has been credited with reintroducing skinny jeans for women. It's now a look which we've seen all over the world: a mainstream classic.

Destroyed and Threadbare Denim

Who can part with their old favorites, even when they become threadbare and torn? Holes damage has featured frequently as the uniform of rock bands (often accompanied by a bandanna), adolescents and celebrities. Remember Bruce Springsteen's Born in the USA or Britney Spears with a strategic split below her back pocket? Punk "mass destruction" also continues to influence fashion, and grunge, glam rock and gothic undertones all feature in catwalk denim collections today.

Re-Emergence of the Hourglass Silhouette

Silhouettes are polarising back to extremes of feminine and masculine right now. For women's denim fits, this means the return of the waistline and hourglass curves. Despite the anxiety over a shift in proportions and the loss of the hipster, which gave woman a flattering elongated torso, the pin-up silhouette is here to stay. The knock-on effect has been the reappearance of shrunken jackets and shorter top blocks.


Customization was the practical girl's answer to the vintage revival, combining thrift store looks with a pre-loved sensibility, reworking 1970's craft and embellishment references for an urban, mainstream marketplace. This classic "converted" jean-skirt has been reworked in both fashion and basic denim lines for the past decade and shows no sign of diminishing.


The jean to epitomize this risqué trend was the McQueen "bumster" in 1992 -"presenting a new view of cleavage" commented the BBC News. The "how low can you go?" hipster inspired Lee Australia to try to sell their 16.5cm front rise jeans with a bikini-line razor attached! With a renewed focus on the midriff, extreme low front rises epitomized a South American spirit of carnival. The low-rise block has influenced Women’s wear and menswear silhouettes and denim blocks throughout the past decade. For example: 70's hipster flares, love-worn vintage looks and more recently ethnic skinny fits.
Fashion Studio Urban Purple is One of the Worlds Leading Apparel Design Studio and Garment Production Unit. We provide End to End Solution from Apparel Design, Tech Packs , Pattern Design, Apparel Production, Fashion Photoshoot and E-Commerce Development. To Know more about us and send a Query related to Your Apparel Brand Please get in touch with one of our Clothing Designers.  We would love to assist you and try to contribute positively towards your Apparel Brand Development and Growth.

Friday, July 15, 2011

Garment Construction


Hi Readers , This is Paromita  Freelance Fashion Designer from India working with many apparel brands and fashion labels on the ground label and here I would like to share my experience on Garment Construction which is one of the Vital Part of Apparel Technology.Hope you like this post.

Garment Construction Design is one of the most important parts of Apparel Tech Pack Design so the importance of Garment Construction cannot be taken lightly and ignored while doing Tech Pack Design. Once the pieces of your garment are complete; and delivered from Cutting Section, now it's time to put them together. Attaching sleeves and hems requires patience and careful attention to avoid puckering or pulling, and there is a certain order to putting pieces together, so don't skip this important section.


When you’ve finished crocheting the pieces for any apparel, it’s time to assemble them. (Before you thread your yarn needle, you should block the pieces first to get the most professional-looking results.) There is a certain order to putting pieces together, and for good reason. Not to follow the order is like putting the cart before the horse. All garment patterns have finishing directions at the end. The finishing directions will state what and when to sew and how to complete unfinished edges like a neckline. As an example, here’s what you should expect to find for a crew neck pullover that has dropped-shoulder sleeves: First, sew the shoulder seams. Second, finish the neck edge (with a neckband, trim, etc.). Third, sew the sleeves to the body of the Garment. And fourth, sew the side and sleeve seams. This is done in one continuous seam, from the end of the sleeve to the underarm and then down the body of the Garment to the bottom edge.


The simplest Garment to make is one with dropped shoulders. Although the top edges of the sleeves are straight and the side edges of the body are straight, it can be a little tricky to sew the sleeves evenly to the body. First, let’s get a handle on how to mark for the beginning of the armholes, then we’ll discuss how to sew the sleeves evenly in place.

Where or how to mark for the armholes depends on the way a Garment direction is written. You will encounter two ways, and both are acceptable. The first way is when you have crocheted the stated amount of inches to the underarms. The directions will say: “Mark beginning and end of last row for beginning of armholes.” To mark, simply fasten one safety pin to the beginning of the last row and one to the end of the last row. Continue to work following the directions, until you have reached the armhole measurement stated in the directions. Before you join the sleeves, join the shoulders (referring to the finishing directions).

The second way is when the directions have you mark for the armholes after the shoulders are joined. To mark, lay the Garment out flat on a flat surface. Measure down from the center of the shoulder seam along the side edge of the back (or front) to the stated amount of inches (take care not to stretch the fabric), then fasten with a safety pin. Repeat along the front (or back) side edge, then mark for the armholes along the opposite front and back side edges. Just to make sure that all things are equal, also measure from the safety pin marks down to the bottom edges. Make any adjustments necessary. Now that you know how to mark for the armholes, here’s how to center the sleeves in the armholes. Using a tape measure, measure and mark (using a straight pin) the center of the top edges of the sleeves. Place each sleeve along the armhole edge between the armhole markers and so the straight-pin mark is centered in the center of the shoulder seam. Join each sleeve following the seaming directions. Don’t forget to remove all the pins!


Whenever you have two pieces that are to be joined together, they must be the same length. For a cardigan, both fronts and back should be the same exact length. Mismatched seams will give you a lopsided Garment that will not only fit poorly but also look silly. The same goes for sleeves. Each should be equal in length so that when you wear the Garment, each cuff will fall at the same point on both wrists. There are two ways to tackle the issue of length. The first is to measure precisely using a tape measure. Lay the piece on a flat surface and measure the length without stretching the piece in either direction. Pulling on the fabric to make it meet a measurement is only a temporary solution. Yarn has a memory and will spring back to its original shape once tension has been released. The second way to ensure equal lengths is to count rows. This is the most reliable method. You can either opt for a row counter or go for the old paper and pencil. Mark or check off the row as you are about to crochet it, so you’ll always know where you are and have an accurate count. But just in case a row or two is missed, recount the rows just to be absolutely sure of the count before you fasten off the last stitch.

You may please leave your comments or contact me through my website

Wednesday, January 13, 2010

Fashion Insight

There is a lot of debates about the Fashion & Apparel Industry growth in India however, the basic root cause of the problem is within us . I am a Fashion Designer and working in the root of the fashion and apparel industry for ages. What I have realized and experienced i have summarized out here. These are some of the root causes which can be addressed. 

What are the Strengths and Challenges India faces in Fashion, Apparel and Textile to be on the top?

Indian fashion as an industry , institution , and trade has enough potential than any other top countries in the world . Yes definitely we can be on the top and can rule the world . Thing is that we don't realize what we are and what is our potential and the down turn comes because of that. When we refer the Indian potential , we have certain strong points which if we give some value to it it will give many fold results.

1. Showbiz :

Fashion Industry itself is a Showbiz business and the Advertisement and Marketing is necessary to make and create the awareness in common people . Nearly 50 - 60 % of the people buy the products seeing the advertisement and become loyal customers of any brand and labels. Talk about Top Brands. I can say more than 50% of youth population buys it wears it and feel proud about having a shoes or any other thing for that matter. Same like Livi's , Lee , and Lee Cooper. More than Half of their operating revenue goes on advertisement and marketing. Our industry in that matter is little slower or may be gives very little importance to this particular sector and the awareness among the common people are not that popular enough and that Leeds to lower turnover and less growth.Can our industries think in these line ???

2. Cost push Approach / Demand Pull Approach :

The known brands and labels don't get their profits through cutting the cost rather by increasing the awareness and there by attracting the retail customers to buy their brand products. They pull the demand and create the demand for the products. People gets attracted to their branding and advertising and buy products :if I go by definition of Demand : "Willingness and ability to pay" - they get the catch hold of " Willingness " By making their branding stronger and "Ability" by creating a hunger to have a brand product through different adds , awareness , pear pressure , and so.They take both the Skimming strategy " Making their price higher and demand higher " and Market penetration strategy by making the product widely available.So both the force taken together makes the end result in to Higher volume turnover and higher profit. Most of the foreign brands - You name any - has good pricing of their product and they get good volume of transaction .However , Cost push approach is an old method of making a large volume which really does not work out in any market at the moment . But Our industry professionals specially in India LOVE to go for it . Demand is less - Cut the cost , Sack people , Work on tight budget to get some profit . if not close the factory or industry .IT does not work out here. This is an approach of an Slave or employee who knows this is his monthly budget and he has to run the show with that money. its very simple - No branding - No consumer awareness - No demand - No Sell - No profit - and the circle goes round and round . Unfortunately our industry people take this approach and the rat race goes for ages.

3. Promotion of Indian texture :

India is a country of diversity and at the same time has integrated a lot of culture. Every part of India has new things new culture and new texture and a wide wide and wide verity of style , texture , patterns , . This can be explored and our industry people can use this big weapon to make them strong and wealthy.I can say no country in the world is that diverse than India in terms of fashion , apparel and style. Our industry professionals are not yet seen this opportunity.

4. Sourcing opportunity outside and also Inside :

Our industry professionals are focused to so called 1st world countries in an trivial expectation of getting something . This focus is good but not the best approach certainly. Think about a situation : Take any good Apparel brand : Lots of them have diversified to many other countries - they make the product in our country - Put their Branding and sell it in our country .When they make it in our country they give the cheapest possible rate and when they sell their price is the highest.Not only that their outlet is in every nook & corner of the world. Why ? They have seen the market potential not only in 1st world countries but also in every part of the world. Give me one good reason why we can not do that ??

5. Quality :

We have a basic approach when we see a local brand :Local company hey : BAKWAS HOGA . Why this ? when we do things for the bigger brand our quality is the best but when we work for local brand our quality decreases ? There is a cycle that goes - Quality is less because we assume that people don't pay for the extra effort of . This is a circle - We don't give quality product so people get bad remark . when people get bad remark industry fall short of demand because they don't prefer to buy and when we fall short of demand.In order to cope with the demand supply industry reduce price and then again compromise on quality. This goes down and down. This circle must break somewhere in order to growth and competition with the bigger brand .6. Domestic Market Exploration :

India is the second largest populated countries with 12, 000000000 and as human being every body wears clothes . and on an average every person buys a new cloth almost in every month. The number sounds good ??? This is the Indian Domestic Market which can be explored why other countries are aiming their retail outlets in India ? Because they have seen this potential and the number sounds good to them.

Hope this helps giving some in site to Indian fashion entrepreneurs.